PHASE 1 : TREND DIRECT & CONCEPT
Laying the foundation for a strong, marketable collection. This phase is imperative to ensure your brand has a unique identity and your range has its own distinct handwriting.
↦ Market Analysis
Your brand vision, target customer, and market positioning are reviewed to ensure designs and pricing align with your goals and industry demand, with sustainability considerations.
Your brand vision, target customer, and market positioning are reviewed to ensure designs and pricing align with your goals and industry demand, with sustainability considerations.
↦ Trend Research & Mood Board
Emerging, global, and catwalk trends are explored.
A concept mood board is developed to define the aesthetic direction, ensuring it reflects your unique brand identity.
Key shapes for your range are identified, including lasts, heels, and outsoles.
Emerging, global, and catwalk trends are explored.
A concept mood board is developed to define the aesthetic direction, ensuring it reflects your unique brand identity.
Key shapes for your range are identified, including lasts, heels, and outsoles.
↦ Colour Palette
A cohesive colour palette is curated, providing colour direction that complements your brand identity and considers relevant market trends.
A cohesive colour palette is curated, providing colour direction that complements your brand identity and considers relevant market trends.
↦ Sustainability Research
Sustainability innovations are explored and researched to ensure the materials and components are using the most up-to-date technologies and materials.
Sustainability innovations are explored and researched to ensure the materials and components are using the most up-to-date technologies and materials.
PHASE 2: DESIGN / RANGE BUILDING
This is when your concepts become a reality. The range is designed, coloured up, and built.
↦ Initial Sketches.
Line drawings are created in multiple views to interpret the design research. This includes the Sock & Outsole.
↦ Colour CADs.
Selected design sketches are refined and translated into coloured CAD drawings to provide a clear view of your collection, bringing your vision to life.
↦ Range Building.
For bigger ranges, this stage is imperative to ensure the range is cohesive and that the correct balance is achieved in shape, heights, colour & fabrication.
PHASE 3: TECHNICAL
This is when your concepts become a reality. The range is designed, coloured up, and built.
My vast technical expertise means your product is ready to be manufactured and then expertly developed to the final sample stage.
↦ Factory Ready Tech Packs.
↦ Factory Ready Tech Packs.
Factory-ready Tech packs (including Material & measurement Specifications)
↦ Fabric / Leather Sourcing & Direction
Suitable leather / Materials are sourced
This includes any Leather Working Group, Leather Sourcing & sustainability advice
↦ Component Sourcing & Direction
Components are sourced/designed, and developed, giving your product unique features.
↦ Fabric / Leather Sourcing & Direction
Suitable leather / Materials are sourced
This includes any Leather Working Group, Leather Sourcing & sustainability advice
↦ Component Sourcing & Direction
Components are sourced/designed, and developed, giving your product unique features.
